The lead that came in at 8:40pm has already emailed two other dealers.

Prodesignr builds an AI front desk for showrooms, used car dealers and service departments. It answers every lead by phone, website and email in minutes, confirms stock from your system, books test drives and service, captures part-exchange details and brings customers back for MOT and service. Your sales team does the deal; the agent makes sure they get to.

Book a demo

Stock and prices from your DMS only. No finance figures, no negotiation, no promises about condition. Customer data under UK GDPR.

Stock check · from DMS

2021 VOLKSWAGEN GOLF

Golf 2.0 TDI GTD DSGDolphin Grey · 31,400 miles · 2 owners · FSH

£23,495

In stock · Leeds

Lead

Test drive

Part-exchange

Finance

Salesperson

Auto Trader lead · 8:40pmIs the grey Golf GTD still available? And would you take my 2017 Focus against it?

Hartley Motors assistantYes, the 2021 GTD in Dolphin Grey is still in stock at Leeds, 31,400 miles with full service history. We’d be happy to look at your Focus. Could I take the reg and rough mileage, and a couple of photos if easy?

ReplyYK17 XXX, about 68k. Photos attached. Can I get a rough figure?

AssistantThanks, that’s all attached for our appraiser. Part-exchange figures come from them once they’ve seen the car, so I can’t give one here. Would you like a test drive? Tomorrow at 5:30 or Saturday at 10:00.

ReplySaturday 10. Also what would it be a month on finance?

AssistantSaturday 10:00 booked with Dan. Finance is something Dan or our business manager will go through with you properly on Saturday; I’ve noted you’d like to. Bring your licence and the Focus if you can. Confirmation is on its way.

Test drive booked · part-ex details attached · finance request routed · no figures given

Four places dealers lose money. One agent that closes them.

Speed to lead wins the car. Reminders win the service customer. Both are follow-up problems, and follow-up is what a busy showroom never has time for.

Evening and weekend leads

Most online enquiries arrive after the showroom closes. A lead answered the next morning has often been answered by another dealer the night before.

What the agent doesReplies within a minute with confirmation the car is still in stock, the key facts from your listing, and a test-drive slot. Books it in the same conversation and tells the salesperson.

Test-drive no-shows

Booked on Tuesday, forgotten by Saturday. The car was prepped and the salesperson waited.

What the agent doesConfirms, sends directions and what to bring, reminds the day before with a reply required, reschedules if they can't make it, and follows up afterwards with your salesperson's message.

Lapsed service and MOT customers

Customers who bought from you drift to the independent down the road because nobody reminded them, or the reminder was a letter.

What the agent doesContacts customers before MOT and service are due by SMS, email and then a call, offers real workshop slots, and books, with a courtesy car or collection if you offer it.

Part-exchange details never captured

The customer mentions they have a car to trade and the salesperson finds out at the desk, with no photos, mileage or history to work from.

What the agent doesAsks for registration, mileage, condition notes and photos in the first conversation and attaches them to the lead. Your appraiser values it; the agent never quotes a figure.

Sales and aftersales. Same agent, different rulebooks.

A sales enquiry and a service booking are different conversations with different systems behind them. The agent is built for both sides of the building.

Sales

Showroom, used car sales, dealer group lead desks

Every lead answered in minutesAuto Trader, your website, Motors, phone and email. In the customer's channel, at any hour.
Stock confirmation"Is it still available", spec, mileage, colour, from your live stock system. Never from memory.
Test drives and viewingsBooked into salesperson diaries, confirmed, reminded, rescheduled.
Part-exchange captureRegistration, mileage, condition, photos, outstanding finance yes or no. Attached to the lead for your appraiser.
Finance enquiry routingRecords that the customer wants to discuss finance and books them with an authorised person. It doesn't give figures.
Follow-up after the visitYour salesperson's message sent at the interval you set, and the reply routed back.
Old leads re-engagedEnquiries that went quiet contacted when matching stock arrives.

Aftersales and service

Service reception, workshop, MOT

Service and MOT bookingsReal workshop slots, service type by mileage and age, courtesy car or collection where you offer it.
Reminders that bring customers backMOT, service, recall and warranty-expiry contact by SMS, email and call, with booking in the same conversation.
"Is my car ready?"Answered from the job status in your DMS without a service advisor picking up.
Additional work approvalsSends the advisor's quote and photos, records the customer's yes or no, and confirms. It doesn't recommend work.
Warranty and recall questionsAnswered from approved information, booked in, anything technical routed to the advisor.
Collection and paymentReady-for-collection notice, opening hours, payment link, key handover arrangements.

It doesn't sell the car. It gets the customer to the person who does.

Motor retail is regulated in the places that matter: finance, condition and price. The agent is built to stay out of all three.

No finance figures, ever: Monthly payments, APR, deposit, balloon, eligibility: the agent records the request and books the customer with someone authorised to discuss it. Credit is regulated and the agent gives no financial promotion or advice.
Stock and price from your system only: It quotes the advertised price and the listed spec. No discounts, no "best price", no negotiation; those go to your sales team.
No claims about condition or history: It repeats what's in your listing and the documents you've attached. It never says a car is "perfect", "never been in an accident" or "fully serviced" unless that's in your record.
Part-exchange values come from your appraiser: The agent captures details and photos. It never quotes or hints at a figure.
No technical or safety advice: "Is it safe to drive with this warning light" goes straight to your service advisor with the transcript.
No delivery, availability or order promises: Factory orders, lead times and reservations are confirmed by your team, not the agent.
Customer data under UK GDPR: Identity checked before discussing a vehicle or job, data held in the UK, retention set to your policy, marketing contact only with consent.

Questions dealer principals ask us.

What happens when a customer asks about monthly payments?

The agent says finance is discussed with an authorised member of the team and books that conversation. It gives no figures, examples or eligibility indications. Every transcript is available for your compliance review.

Will it tell customers the car is still available when it isn't?

No. Availability comes from your stock system in real time. If a car has been sold or reserved, it says so and offers similar stock.

Can it handle Auto Trader leads?

Yes. Leads are picked up from the feed or inbox, answered in the customer's channel, and written to your DMS or lead system with the conversation attached.

Does it replace the sales team's follow-up?

It does the chasing and booking; the salesperson does the selling. Follow-up messages are written by your team and sent at the intervals you set, and replies come straight back to the salesperson.

What about customers who want to negotiate?

It explains the advertised price and books a call or visit with sales. Price discussions stay with people.

How does it handle a service customer with a breakdown?

Anything that sounds like a safety issue or a breakdown is passed to your service advisor or your recovery provider immediately, and the agent stays on the line until someone picks up.